How to Convert Paid Traffic into Paying Clients for Your Cleaning Company
Today, we’re chatting with Andrew Maunder!
It is no secret that my favorite form of getting new clients for your cleaning company is through automated marketing systems. I teach about these various client acquisition systems in my Cleaning Profit System course, and our guest today Andrew is experimenting with one of my favorite strategies – facebook ads.
Facebook ads can get you a boatload of new cleaning contracts, but as with any new marketing strategy it is not something that just happens over night. It is more than likely when you first start off doing paid ads that you’re going to be spending a lot more money than you make until you get the hang of it.
Luckily, I got some advice for you that should ease that pain and shorten the time it takes to make it really work in your favor.
Once you get real marketing systems in place working for you, you can stop picking up the phone to cold call and start picking up the phone with people calling you wanting your services.
So how do you do it?
The first step is….
Really define who you are targeting in your ad copy.
If you’re ad is saying you have cleaners that just clean a dirty house, you’re not really providing much value to anyone seeing your ad. They could go to a hundred other cleaning companies and get the same sales pitch. It’s not a winning combination.
Instead, you want to speak to your target market’s pain and be SPECIFIC about it.
Maybe your target market are high end lawyers working 80 hours per week that just want to come home and relax in their big house without having to give a second thought to their house’s upkeep. That is where your advertising can come in and really speak to their pain about how your service is THE solution for them to give them that sense of ease and peace of mind.
Once you’ve defined your target market it is time to offer them…
Most ads lead people directly to a sales page or an email optin. While you can do this, you’re likely going to get way less conversions here because you are simply asking too much from people that know too little about your company.
Instead, have your ads lead them to useful articles or blogs you’ve written that is offered completely for free. Once they’ve clicked through and read your article, then it is time to do what is called retargeting.
Retargeting is a type of facebook ad that only shows to people if they landed on your website. This is where you want to start doing a self-liquidating marketing funnel, which means you start collecting money as quickly as possible once they’ve read the valuable piece of content.
This could be a super low discounted house cleaning for $97 or some other kind of service that is similarly low price and costs you very little to provide while still giving them a great deal.
Now it’s time to…
Tweak Your Marketing
In most new marketing campaigns, you’re probably going to lose at least some money before you make money. Your initial campaign should aim for break even or close to break even.
If it is close, then you likely only need to tweak the campaign some more to make it a profitable one. This is an iterative process, meaning the more you tweak the ad copy and the actual marketing funnel, the better it is going to get and is really something you should never stop tweaking.
Resource Alert: How to Create a Lead Generator Machine WITHOUT Cold Calling http://www.growmycleaningcompany.com/accept-work-outside-niche/
If you know that you get three new clients for every $1,000 you spend, you might be able to tweak that campaign further where you can get five new clients for the same ad spend.
It all comes to honing your marketing system.
Alright, let’s dive into the Lightning Round!
Best advice you’ve received either personally or professionally?
75% of people buy from someone they know, like and trust. This is exactly what you should do before trying to sell your clients something.
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?.
Jumping in headfirst without doing proper research and figuring out how much everything is going to cost in terms of building out the website, marketing funnel, and getting clients.
What’s one idea cleaning nation can put into practice to improve their business or their lives immediately?
Never lose hope. Never lose that belief in yourself. Shoot for that goal and keep shooting for it doing whatever it takes to get there.
Have any questions? Leave a comment below!