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How Cleaning Services Can Make Direct Mail Marketing Profitable

in today’s presentation we are going to cover how cleaning services can make direct mail marketing profitable for their business. This business model can apply to cleaning services, carpet cleaning and commercial cleaning.

All this marketing stuff can become confusing at times to cleaners, often the problem is finding the best way to view it. We have so many options nowadays for advertising but some of them need to be scored differently.

This presentation is explaining the direct mail business model and how it is different from other forms of advertising, especially digital ads.

In those forms of advertising every day different people are seeing the ads. With mail we are sending sales letters, postcards to same households month after month and year after year.

we need to score this completely different then just looking at ROI on a month to month basis.

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