How to Make Cleaning Cool
Welcome to another super fantastic episode of the Grow My Cleaning Company Podcast!
Today Mike coaches Joshua Lammers on culture, Core Values and making your cleaning company cool!
Mike explains the foundation of any company it’s Culture and talks about how the culture sets the tone for the company. He also shares the Core values he has used to build several multi million dollar companies:
** HAVE FUN ** ** MAKE MONEY ** ** BE REAL ** ** HELP OUT **
Discover how Core Values make your your company MORE profitable.
Start with being CLEAR on your Values and make sure they are the key ingredient that unifies your company
You want your company to live and breathe by your Core Values. HINT: Video does this well and is cheap.
your values must be congruent with who you are as a person. This is why you can’t “decide” on your Core Values. It is more of a discovery process.
BONUS RESOURCE: Core Values are also a GREAT way to make employees engage and stay
Here are some more awesome examples you can implement:
– Use Fun titles (listen in for examples)
– Have fun on your website- be yourself
– Post fun pictures of employees
– Hold events that showcase what you believe
GUARANTEED FAILURE: Try to be everything to everybody
Mike shares part of his personal story and how that got him to discover his Core Values and how you can use that same process (without the brain damage he went through) to make your cleaning company the cool place you know it can be.
Fear not! Mike does NOT forget the Lightning Round and Joshua brings the heat- read on for the highlights:
YOU are in charge of your destiny
Be careful growing too fast
QUOTE OF THE DAY: If you have 6 hours to chop down a tree – spend 4 hours sharpening your axe – Abraham Lincoln
Make sure to subscribe so you don’t miss anything and feel free to leave a question or comment- Mike answers every one of them!!