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Posts Tagged ‘cleaning business marketing’

Email Marketing for Cleaning Services Made Simple and Effective

Today we are speaking with Christina Joslyn from Your Happy House Cleaners. She has been in business for only a year and has already hired her first three employees! Your Happy House Cleaners has been serving the Nashville Tennessee area for a short time now but has already tripled clientele. Christina is part of Mike’s accelerated member group, she grew up around the Nashville area and was in the Army for seven years working on airplanes for a living. Once Christina and her husband James had their first daughter together she began looking for a job that could fit her schedule but found that was easier said than done, so she created her own job and got into the cleaning business! While attending college for business psychology she realized she was no longer getting any value from her education and still cleaning in her spare time, she came across Mike and his accelerator group and decided to invest her money in something that would help her grow which it certainly has! Since listening to Mike’s podcast and being an active member of the accelerated program, she has tripled her business and employed three employees in just nine months.

RESOURCE ALERT: How to productively market through email
Have an automated way to build leads you can do so from home shows, trade shows, and collect them from your website.
The first step is to comply a list of clients that you are going to email. Consistently coming up with ways to grow your list, share information and things of value that you can give your customers for free in exchange for their email address, this technique is called a lead magnet. You can ask your customers and prospective clients what they are interested in and what they would like to see in an email. For example, if they would like to see things like, seven things you must know before you invite a cleaner into your home, 26 ways your house can make you kids sick, five ways that your cleaner can ruin your life, seven ways to make your house a little happier. Make a video or include a special offer that is of value, something that you can charge for but don’t. In doing so, the client can get an idea of how great it is to be apart of your community and what your company is doing. Also what it would be like to work with you just from a simple email
RESOURCE ALERT: So you have your email list, what now?

Surveys are great! Ask your customers things like; what they want, what they hate, what would your cleaner have to do to get you to fire them immediately, what could you do to charge them double, what can you do to get them to refer 20 friends, McDonald’s vs. Wendy’s, etc. Choose anything to get the customers to engage! Interact and follow up with an email that includes results of the survey and popular answers.
Email your customers to let them know all of the ways that they can be apart of your community, whether it be your social accounts, blog post they can read, facebook, twitter, youtube channel. Anything to get them to stay interested and intrigued.
Another email you can send out is a monthly case study. Client’s who are willing to take the time, answer a few questions about what their life was like before they enrolled your services, what made them reach out to you, how they found your business, what pain they had, what was it like hiring a cleaning service and how is their life better or different now. You can then share the case study, speaking about the client-cleaner relationship, and how their life has changed since acquiring your services. This can help others who may be on the fence about whether they want to hire a cleaner by providing a relatable experience and a background on the transformation their life has gone through since enrolling a cleaning service for them to listen to and or read.
Share regular content. Internet research, articles you have found interesting relating to your niche or client’s pains, target your primary audience. If a lot of your customers are moms, you can share articles related to raising kids, how to get more mom time, meal prepping ideas, etc.
Send out promotions but, do so sparingly! Make sure you send out approximately ten emails with information of value before sending out one with promotional info. When you do send out, those promotional emails ensure that everyone is getting something in return whether it be that if your client refers five friends they will get one free cleaning etc.

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How To Start a Cleaning Business | Step By Step Guide 2020

Would you like me to mentor your start-up? Email me at I have built and run a $1.8 million/year service business and can help you scale yours.

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Check the description for helpful links and timestamps.

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Setting a Budget 0:55
Residential Vs. Commercial
Insurance Requirements
Employees / how much to pay

Choosing Your Business Structure 3:09
-Sole proprietorship vs LLC
-Set up an LLC: Either through your state website or through

Taxes 5:04
-Tax difference in entity types
-Get an accountant. How to find a good CPA
-Try to find professionals who have done what you’re doing

Naming Your Business 4:37
-Choosing an interesting name
-Good names may draw more customers
-How to brainstorm a good name using deep work
-Your identity is tied to your business name
-Choosing a logo. use this link for 20% off: for cheap logo creation

Franchise or Not? 9:00
-How entrepreneurial are you?
-Do you want systems and processes set up for you?
-What level of control do you want in your business
-Do you need a support system?
-What are your long term goals?

Organizing Your Finances 10:41
-Getting a business bank account. I personally use Chase and Wells Fargo
-Where to get an EIN:
-Important to separate your personal and business bank accounts
-Business credit cards I use:
Chase Ink:
Earn 80,00 bonus points with Chase Ink Business Preferred. I can be rewarded, learn more.
Apply for an American Express Card with this link. We can both get rewarded if you’re approved!
-Credit Card Processor I use:

Insurance For Cleaning Business 12:28
-Insurance broker I use: email
-Residential bond and basic liability insurance
-What is a bond?
-Commercial cleaning insurance requirements
-Janitorial surety bonds
-To find out the insurance requirements for your state go to:

Insurance For Employees 13:54
-Worker’s compensation – what is it and why do you need it

Supplies For Cleaning Business 14:45
-I recommend purchasing few, but high quality items:
Cleaning uniform or apron
Window cleaner
Paper towels
Scrubbing brushes
Sponges and scourers.
Yellow dusters/microfibre cloths.
Glass polishing cloths.
A mop
A dustpan and brush
A plastic caddy to carry the essentials

– Start small then expand to new services

Rates and Your Business Model For Cleaning Business 16:36
-Should I charge hourly or flat rate for my cleaning business?
-Hourly ranges
-Bumping up price for time time or move out cleaning
-Commercial cleaning rates charging hourly vs by sqft.
-Range of commercial prices depending on size of space
-Net 30 or Net 60 for commercial cleaning
-Determining rates by calling competitors
-Customer service gems/giving gifts

Marketing 21:45
-Offline marketing for your cleaning business
1. Building connections with people who can refer your business
2. Marketing through offering an amazing service
3. Flyering for your cleaning business
4. Sandwich sign
5. Vehicle stickers, wraps, or magnets
Online Marketing
1. Content marketing through cleaning articles and videos
build your website with Weebly:
get a domain with Name Cheap:
2. Online ads do’s and dont’s
always invert and think what the customer is searching for

Referrals 27:57
-When and how to ask for referrals for your cleaning business
-Offering an incentive
-Thinking about lifetime value

Finding the Right Customers for Your Cleaning Business 29:21
-Which customers you should keep

Employees for Your Cleaning Business 30:36
-Spend the time upfront in hiring
-Finding employees in person
-Employees on Craigslist and Indeed
-Disqualify people
-Forms needed to hire an employee

How Much Can a Cleaning Company Make? 35:09
-Yearly expectations
-1 million a year

Camera I Use:
Lighting I Use:
Shotgun Mic I Use:
Lavalier Lapel Mic I Use:
Camera Bag I Use:

Cleaning Company Marketing- The Easy Way to Grow Fast and STOP Wasting Money

Discover the difference between a million dollar company and a massive cash suck when it comes to your cleaning company marketing.

In today’s episode, you will learn cleaning company marketing strategies that will actually make you money!!

Mike coaches Benji Kohn owner of Citi Clean on how to properly market his cleaning company’s list of past clients.

Benji’s mentor is close to retirement and gave him a a list of 700 previous clients. He wants to make the most out of that list and asks Mike for his help.

Listen in to learn what step one would be when the list just has name and phone number (no physical or email address).

Mike gives Benji a few tools and the #1 key ingredient to any marketing campaign, PAIN!

Mike shares several powerful questions to use when figuring out your customers’ real pain.

KEY POINT: When customers haven’t thought through their pain, you will hear a lot of “lowest price/ most service”, but this is not their real pain!

It’s important to remember that not all of your customers drive Hyundai’s, some drive Mercedes- point being, it’s not all about price.

For the very few prospects who truly do just want the cheapest price- no matter the quality/ experience- that’s not really who you want to focus your cleaning company marketing efforts on.

Mike shares with Benji what to do once you have that pain to really get the most bang out of your buck when it comes to cleaning company marketing. Learn how to get your prospects interested in having you contact them .

KEY POINT: If you call and get pain from a couple dozen people in any industry, you will be better educated on that market than 99.9% of the universe!

Next hear about drip marketing! What it is and how you can use it to keep a stead stream of customers coming in each month.

KEY POINT: In your marketing message, your prospects are are NOT interested in you, your company, going green, blah, blah, blah- speak only to their pain!

Check out the last show on cleaning business taxes

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