Discover the difference between a million dollar company and a massive cash suck when it comes to your cleaning company marketing.
In today’s episode, you will learn cleaning company marketing strategies that will actually make you money!!
Mike coaches Benji Kohn owner of Citi Clean on how to properly market his cleaning company’s list of past clients.
Benji’s mentor is close to retirement and gave him a a list of 700 previous clients. He wants to make the most out of that list and asks Mike for his help.
Listen in to learn what step one would be when the list just has name and phone number (no physical or email address).
Mike gives Benji a few tools and the #1 key ingredient to any marketing campaign, PAIN!
Mike shares several powerful questions to use when figuring out your customers’ real pain.
KEY POINT: When customers haven’t thought through their pain, you will hear a lot of “lowest price/ most service”, but this is not their real pain!
It’s important to remember that not all of your customers drive Hyundai’s, some drive Mercedes- point being, it’s not all about price.
For the very few prospects who truly do just want the cheapest price- no matter the quality/ experience- that’s not really who you want to focus your cleaning company marketing efforts on.
Mike shares with Benji what to do once you have that pain to really get the most bang out of your buck when it comes to cleaning company marketing. Learn how to get your prospects interested in having you contact them .
KEY POINT: If you call and get pain from a couple dozen people in any industry, you will be better educated on that market than 99.9% of the universe!
Next hear about drip marketing! What it is and how you can use it to keep a stead stream of customers coming in each month.
KEY POINT: In your marketing message, your prospects are are NOT interested in you, your company, going green, blah, blah, blah- speak only to their pain!
Don’t miss a thing subscribe to out YouTube channel- https://www.youtube.com/channel/UChxfA97D5XdOD4WWwHYrM
Join the FB Group- https://www.facebook.com/groups/growmycleaningcompany/
More great resources and awesomeness on the Website- www.GrowMyCleaningCompany.com
Get Mike and our awesome guests to go on iTunes- http://www.growmycleaningcompany.com/itunes
Leave a comment below!! We want to know what you think and we do respond to all comments!”