Call Us! 020 8133 8799

Posts Tagged ‘how to get commercial cleaning contracts’

Email Marketing for Cleaning Services Made Simple and Effective

Today we are speaking with Christina Joslyn from Your Happy House Cleaners. She has been in business for only a year and has already hired her first three employees! Your Happy House Cleaners has been serving the Nashville Tennessee area for a short time now but has already tripled clientele. Christina is part of Mike’s accelerated member group, she grew up around the Nashville area and was in the Army for seven years working on airplanes for a living. Once Christina and her husband James had their first daughter together she began looking for a job that could fit her schedule but found that was easier said than done, so she created her own job and got into the cleaning business! While attending college for business psychology she realized she was no longer getting any value from her education and still cleaning in her spare time, she came across Mike and his accelerator group and decided to invest her money in something that would help her grow which it certainly has! Since listening to Mike’s podcast and being an active member of the accelerated program, she has tripled her business and employed three employees in just nine months.

www.yourhappyhousecleaner.com

RESOURCE ALERT: How to productively market through email
http://www.growmycleaningcompany.com/residential-cleaning-staff/
Have an automated way to build leads you can do so from home shows, trade shows, and collect them from your website.
The first step is to comply a list of clients that you are going to email. Consistently coming up with ways to grow your list, share information and things of value that you can give your customers for free in exchange for their email address, this technique is called a lead magnet. You can ask your customers and prospective clients what they are interested in and what they would like to see in an email. For example, if they would like to see things like, seven things you must know before you invite a cleaner into your home, 26 ways your house can make you kids sick, five ways that your cleaner can ruin your life, seven ways to make your house a little happier. Make a video or include a special offer that is of value, something that you can charge for but don’t. In doing so, the client can get an idea of how great it is to be apart of your community and what your company is doing. Also what it would be like to work with you just from a simple email
RESOURCE ALERT: So you have your email list, what now?


Surveys are great! Ask your customers things like; what they want, what they hate, what would your cleaner have to do to get you to fire them immediately, what could you do to charge them double, what can you do to get them to refer 20 friends, McDonald’s vs. Wendy’s, etc. Choose anything to get the customers to engage! Interact and follow up with an email that includes results of the survey and popular answers.
Email your customers to let them know all of the ways that they can be apart of your community, whether it be your social accounts, blog post they can read, facebook, twitter, youtube channel. Anything to get them to stay interested and intrigued.
Another email you can send out is a monthly case study. Client’s who are willing to take the time, answer a few questions about what their life was like before they enrolled your services, what made them reach out to you, how they found your business, what pain they had, what was it like hiring a cleaning service and how is their life better or different now. You can then share the case study, speaking about the client-cleaner relationship, and how their life has changed since acquiring your services. This can help others who may be on the fence about whether they want to hire a cleaner by providing a relatable experience and a background on the transformation their life has gone through since enrolling a cleaning service for them to listen to and or read.
Share regular content. Internet research, articles you have found interesting relating to your niche or client’s pains, target your primary audience. If a lot of your customers are moms, you can share articles related to raising kids, how to get more mom time, meal prepping ideas, etc.
Send out promotions but, do so sparingly! Make sure you send out approximately ten emails with information of value before sending out one with promotional info. When you do send out, those promotional emails ensure that everyone is getting something in return whether it be that if your client refers five friends they will get one free cleaning etc.

Join the FB Group- https://www.facebook.com/groups/growmycleaningcompany/

More great resources and awesomeness on the Website- www.GrowMyCleaningCompany.com

Get Mike and our awesome guests to go on iTunes- http://www.growmycleaningcompany.com/itunes

Leave a comment below!! We want to know what you think and we do respond to all comments!

Cleaning company sales call script to seal the deal the first time.

💝 Read below for more information 💝
We help cleaning business get out of cleaning themselves and build a profitable cleaning business with my “Customer Magnet System”.

How to deal with a customer to know if they are buying on price. If you don’t attract quality customers you will end up with a load of customers that will expect you to clean their entire house in two hours and still complain about it.

You can download the audio file for this video below.

Do you want more customers for your cleaning business?
I have got a FREE gift for you! Just click on the link
https://www.thecleaningcoach.co.uk/p/more-customers to get yours. 😘

➜Remember to subscribe and get notifications for the next video:

https://www.youtube.com/user/UCCOfElCibztZa_qcpntpmJw

THIS SHOW WAS SPONSORED BY: Customer magnet System (http://bit.ly/customermagnetsystem)

If you want to see a difference in your cleaning business you need to train your staff how to clean act and present themselves!

It will improve your staff:
➜Consistency
➜Skill
➜Quality of the staff member
➜and cut down on staff retention!

➜Most cleaning companies struggle to find a good quality cleaner to help them grow their business. Watch the video to learn where I use to advertise and what I use to look for when I wanted better quality cleaners.

**If you have any question just leave a comment below. I will personally answer every question and if you have shared this video, please comment “SHARED” in the comment because I would personally like to thank you!**

➜If you are a cleaning business owner and you need some more advise or help head over to out Closed Facebook group and have your questions answered live.
https://www.facebook.com/groups/thecleaningcoach/

💝 Follow me on facebook💝

Facebook: https://www.facebook.com/cleaningcoach/

💝Follow me on instagram💝

Insta: https://www.instagram.com/thecleaningcoach/

Have you got a question?
Comment down below I 💝 comments and I will
personally get back to every comment left

DISCLAIMER:

During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show.

How to Attract High End Residential Clients to Your Cleaning Company

When it comes to marketing to a specific niche, you’ve already won half the battle in you actually selected a niche!

Once you have a niche chosen, it is time to do what I call finding the “market media match”. Whether your target niche are property managers for luxurious condos or the owners of restaurants, the concept remains exactly the same.

First, you need to understand your target market.

The more specific you are the better. In this case we’re talking about property managers at luxury condos that have the power to hire or fire their current cleaning services. You will need more than just that to market to them effectively though. We want to build a real customer avatar of what these people actually look like rather than leaving them as a blank face customer.

Resource Alert: Niche Market Strategy – http://www.growmycleaningcompany.com/niche-market-strategy/

For example, the average property manager of luxury condos in your area might be a 27 year old woman still fresh out of college, single and whose focus is purely on her career. She wants to make sure she really proves herself to be a valuable member of a team to her older bosses and might even be stressed out from the job.

That is where you come in offering her a way to reduce her stress by saying your cleaning company is a full turnkey solution that will add time to her week where she doesn’t need to chase down the company performing the service to do the service right.

You see how much more effective a pitch like that is versus just being someone who cleans toilets?

You want SOLVE their pain.

Once you got the customer avatar figured out, the next thing you need is their actual position title. This is super important if you decide to do any kind of paid marketing because you can call them out right away in your facebook ads or other marketing medium you perform. Also, it is useful to know the official title these people have if you ever decide to buy a list and call through that list.

Now it is time to start the marketing.

You need to figure out which kind of media performs the best.

These people might just prefer a phone call, or maybe they convert best with a direct mail advertisement. Or maybe they love luncheons where you can invite them all and teach them something valuable along with giving them a free lunch.

Resource Alert: Transitioning from Servicing Everyone to Servicing a Niche http://www.growmycleaningcompany.com/transitioning-to-your-niche/

Whatever it is, your marketing should be advertising something of value that can really help them before they ever spend any kind of money with them.

The best way to show people that you can help them is by helping them.

When you help these people and they are ready to switch out their cleaning service for another contractor, you will be the obvious choice for them because you were helping them BEFORE they ever needed you in the first place.

Alright, let’s dive into the Lightning Round!

Lightning Round

Best advice you’ve received either personally or professionally?

Never stop hustling!

What’s the biggest mistake you’ve made in the cleaning business we can all learn from?.

In the beginning investigate who you are working for, I was once hired by someone who was doing some shady business and I had to chase them down for my money when the Feds shut them down.

What’s one idea cleaning nation can put into practice to improve their business or their lives immediately?

It’s okay to fail if you keep trying.

Have any questions? Leave a comment below!

Cleaning Company Marketing- The Easy Way to Grow Fast and STOP Wasting Money

Discover the difference between a million dollar company and a massive cash suck when it comes to your cleaning company marketing.

In today’s episode, you will learn cleaning company marketing strategies that will actually make you money!!

Mike coaches Benji Kohn owner of Citi Clean on how to properly market his cleaning company’s list of past clients.

Benji’s mentor is close to retirement and gave him a a list of 700 previous clients. He wants to make the most out of that list and asks Mike for his help.

Listen in to learn what step one would be when the list just has name and phone number (no physical or email address).

Mike gives Benji a few tools and the #1 key ingredient to any marketing campaign, PAIN!

Mike shares several powerful questions to use when figuring out your customers’ real pain.

KEY POINT: When customers haven’t thought through their pain, you will hear a lot of “lowest price/ most service”, but this is not their real pain!

It’s important to remember that not all of your customers drive Hyundai’s, some drive Mercedes- point being, it’s not all about price.

For the very few prospects who truly do just want the cheapest price- no matter the quality/ experience- that’s not really who you want to focus your cleaning company marketing efforts on.

Mike shares with Benji what to do once you have that pain to really get the most bang out of your buck when it comes to cleaning company marketing. Learn how to get your prospects interested in having you contact them .

KEY POINT: If you call and get pain from a couple dozen people in any industry, you will be better educated on that market than 99.9% of the universe!

Next hear about drip marketing! What it is and how you can use it to keep a stead stream of customers coming in each month.

KEY POINT: In your marketing message, your prospects are are NOT interested in you, your company, going green, blah, blah, blah- speak only to their pain!

Check out the last show on cleaning business taxes
http://growmycleaningcompany.libsyn.com/saving-you-money-this-tax-season-episode-166-greg-white

Don’t miss a thing subscribe to out YouTube channel- https://www.youtube.com/channel/UChxfA97D5XdOD4WWwHYrM

Join the FB Group- https://www.facebook.com/groups/growmycleaningcompany/

More great resources and awesomeness on the Website- www.GrowMyCleaningCompany.com

Get Mike and our awesome guests to go on iTunes- http://www.growmycleaningcompany.com/itunes

Stitcher https://www.growmycleaningcompany.com/stitcher

Twitter- https://twitter.com/CleaningCoGrow

Leave a comment below!! We want to know what you think and we do respond to all comments!”