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Email Marketing for Cleaning Services Made Simple and Effective

Today we are speaking with Christina Joslyn from Your Happy House Cleaners. She has been in business for only a year and has already hired her first three employees! Your Happy House Cleaners has been serving the Nashville Tennessee area for a short time now but has already tripled clientele. Christina is part of Mike’s accelerated member group, she grew up around the Nashville area and was in the Army for seven years working on airplanes for a living. Once Christina and her husband James had their first daughter together she began looking for a job that could fit her schedule but found that was easier said than done, so she created her own job and got into the cleaning business! While attending college for business psychology she realized she was no longer getting any value from her education and still cleaning in her spare time, she came across Mike and his accelerator group and decided to invest her money in something that would help her grow which it certainly has! Since listening to Mike’s podcast and being an active member of the accelerated program, she has tripled her business and employed three employees in just nine months.

www.yourhappyhousecleaner.com

RESOURCE ALERT: How to productively market through email
http://www.growmycleaningcompany.com/residential-cleaning-staff/
Have an automated way to build leads you can do so from home shows, trade shows, and collect them from your website.
The first step is to comply a list of clients that you are going to email. Consistently coming up with ways to grow your list, share information and things of value that you can give your customers for free in exchange for their email address, this technique is called a lead magnet. You can ask your customers and prospective clients what they are interested in and what they would like to see in an email. For example, if they would like to see things like, seven things you must know before you invite a cleaner into your home, 26 ways your house can make you kids sick, five ways that your cleaner can ruin your life, seven ways to make your house a little happier. Make a video or include a special offer that is of value, something that you can charge for but don’t. In doing so, the client can get an idea of how great it is to be apart of your community and what your company is doing. Also what it would be like to work with you just from a simple email
RESOURCE ALERT: So you have your email list, what now?


Surveys are great! Ask your customers things like; what they want, what they hate, what would your cleaner have to do to get you to fire them immediately, what could you do to charge them double, what can you do to get them to refer 20 friends, McDonald’s vs. Wendy’s, etc. Choose anything to get the customers to engage! Interact and follow up with an email that includes results of the survey and popular answers.
Email your customers to let them know all of the ways that they can be apart of your community, whether it be your social accounts, blog post they can read, facebook, twitter, youtube channel. Anything to get them to stay interested and intrigued.
Another email you can send out is a monthly case study. Client’s who are willing to take the time, answer a few questions about what their life was like before they enrolled your services, what made them reach out to you, how they found your business, what pain they had, what was it like hiring a cleaning service and how is their life better or different now. You can then share the case study, speaking about the client-cleaner relationship, and how their life has changed since acquiring your services. This can help others who may be on the fence about whether they want to hire a cleaner by providing a relatable experience and a background on the transformation their life has gone through since enrolling a cleaning service for them to listen to and or read.
Share regular content. Internet research, articles you have found interesting relating to your niche or client’s pains, target your primary audience. If a lot of your customers are moms, you can share articles related to raising kids, how to get more mom time, meal prepping ideas, etc.
Send out promotions but, do so sparingly! Make sure you send out approximately ten emails with information of value before sending out one with promotional info. When you do send out, those promotional emails ensure that everyone is getting something in return whether it be that if your client refers five friends they will get one free cleaning etc.

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How to Sell Cleaning Services to Airbnb Hosts – Vacation Rental Mailbag

Ever wonder how to sell cleaning services to Airbnb Hosts? You’re not alone. VRBO hosts wonder where to find a good house cleaner. And you’re going “I want to grow my cleaning company how do I get more AirBNB accounts?”

Angela Brown, The House Cleaning Guru answers your questions from the Vacation Rental Mailbag. (VRM)

Airbnb hosting and the vacation rental business is hard without cleaning help. Here are ways to offer your cleaning service and book more cleaning jobs.

Today’s #AskaHouseCleaner sponsors are Savvy Cleaner (Training and certification for house cleaners and maids.) And the Community at TurnoverCleaningTips.com

#VacationRental #Airbnb

*** VISIT THE COMMUNITY AT ***

Community

*** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner

*** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner

*** FAST TRACK TO CLEANING SUCCESS ***
https://SavvyCleaner.com/Calendar-of-Courses

*** MOST REQUESTED LIST OF CLEANING STUFF I USE ***
https://www.Amazon.com/shop/AngelaBrown

*** MORE VIDEOS ON THIS TOPIC ***
Airbnb Cleaning Services & Programs – Webinar with Q&A – LearnAirbnb – https://youtu.be/by4cpnH_gRQ
Why Don’t All Airbnb Hosts Hire Cleaners? House Cleaning FAQ – Angela Brown – https://youtu.be/xWfWI7J6m94
Airbnb Property Management Tutorial | Cohosting, Cleaners, and Admin Accounts – Airbnb Automated – https://youtu.be/ZhLuXO0c7Jo
Airbnb Cleaning – What to Clean Every Day – Angela Brown – https://youtu.be/hKVMiGPyCoo
Airbnb Cleaning Fee – How Much Should I Charge? – Angela Brown – https://youtu.be/Pq3RJXQsE-0

*** RESOURCES FROM THIS EPISODE ***

Airbnb Gift Cards – https://amzn.to/2RGe7NO
Sell or Be Sold: How to Get Your Way in Business and in Life – https://amzn.to/2Fjo7Gf
Fully Booked: How to Sell Your Service and Turn Time into Money – https://amzn.to/2LYOL8H
How to Sell a Pen – Really: Seduce Your Audience into Anything Using Sales Psychology – https://amzn.to/2C8HJJT
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

*** OTHER WAYS TO ENJOY THIS SHOW ***
ITUNES – http://apple.co/2xhxnoj
STITCHER – http://bit.ly/2fcm5JM
SOUNDCLOUD – http://bit.ly/2xpRgLH
GOOGLE PLAY – http://bit.ly/2fdkQd7
YOUTUBE – https://goo.gl/UCs92v

*** GOT A QUESTION FOR A SHOW? ***
Email it to Angela[at]AskaHouseCleaner.com
Voice Mail: Click on the blue button at https://askahousecleaner.com

*** HOUSE CLEANING TIPS VAULT ***
(DELIVERED VIA EMAIL) – https://savvycleaner.com/tips

*** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY ***
http://amzn.to/2xUAF3Z

*** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP ***
https://www.facebook.com/groups/ProfessionalHouseCleaners/

*** VRBO AIRBNB CLEANING FACEBOOK GROUP ***
https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/

*** LOOKING FOR WAY TO GET MORE CLEANING LEADS ***

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*** WHAT IS ASK A HOUSE CLEANER? ***
Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids.

*** SPONSORSHIPS & BRANDS ***
We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com

*** THIS SHOW WAS SPONSORED BY ***
SAVVY CLEANER – House Cleaner Training and Certification – https://savvycleaner.com

MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com

HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com

SAVVY PERKS – Employee Benefits for Small Business Owners –

Home

VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental
https://TurnoverCleaningTips.com

Derrycourt Cleaning Company – Contract Cleaning Office & Hospital Cleaning, Retail Cleaners

We at http://www.derrycourt.ie/ are a multi-award winding cleaning company in Cork and Dublin. Be provide professional retail and office cleaning in these counties and surrounding areas also. As one of Ireland’s top contract cleaners, we have built up a good reputation with many leading companies in the country. From small to large business and retail outlets, we have the experience, man power and work ethic, to maintain the hygiene of your firm.
Boasting over 1,330 fully trained staff, we are more than equipped to take on any job. Some of the main areas we provide our hygiene services in are education, healthcare and pharmaceutical. Just ask some of the major companies we work for how good we really are and check out our customer testimonials on our website. We can also tailor a full facilities management package to keep your businesses running smoothly and let you concentrate on the profit building aspect of your

10 Secrets to Hiring a House Cleaning Service!

Read the full article: http://cleanmyspace.com/how-to-hire-a-home-cleaning-service
Clean My Space – Toronto Cleaning Services: http://www.cleanmyspace.ca

I started a house cleaning service company in 2006, it’s called Clean My Space – imagine that! Over the years, I’ve learned a lot about the home cleaning service industry and, not surprisingly, a question I get asked a lot is How do I know which house cleaning company to hire? Well, I’m going to address 10 tips for you in this video that will help you skip the hassle and get to the clean!

Maker Cleaning Cloths: http://www.makersclean.com

Subscribe for a Cleaner Life! http://bit.ly/CleanMySpaceYT

*** START YOUR JOURNEY TO A CLEANER LIFE! ***

YouTube: http://bit.ly/CleanMySpaceYT
Blog: http://bit.ly/JoinOurSpace20
Maker’s Microfibre Cloths: http://www.MakersClean.com
Facebook: http://bit.ly/CleanMySpaceFB
Pinterest: http://bit.ly/CleanMySpacePinterest
Melissa’s Channel: http://bit.ly/MelissaMaker
Chad’s Channel: http://bit.ly/CheckYourLevels

*** FOLLOW US ON INSTAGRAM! ***

Melissa: http://bit.ly/MelissaMakerInstagram
Chad: http://bit.ly/TheChadReynoldsInstagram
Clean My Space: http://bit.ly/CleanMySpaceIG

*** HOME PRODUCTS WE LOVE! ***

Vacuum Dyson V6 Absolute: http://amzn.to/2agXtQ4
Cleaning Caddy: http://amzn.to/2auzGL3
Essential Oils: http://amzn.to/2akh6SX
Barkeepers Friend: http://amzn.to/2agXOlS
Spray Bottles: http://amzn.to/2agY6Jn
Tide Free & Gentle Detergent: http://amzn.to/2aHw5J3
Dr. Bronner’s Castile Soap: http://amzn.to/2akhKj8
Cascade Dishwasher Detergent: http://amzn.to/2akhi4H
Oxo Squeegee: http://amzn.to/2awGmbP

Questions? Comments?
We’d love to hear from you – say hello down below!

The Benefits of Using a House Cleaning Company

The many benefits of using a house cleaning company include getting a house cleaner who’s been background checked and covered a public liability insurance policy that’s worth $20 million.

Learn more about these benefits from Absolute Domestics. Visit https://www.absolutedomestics.com.au/.

Urban Clap Deep home Cleaning Services | Homemaker Diaries

Hello Everyone,

Welcome to Homemaker Diaries,

In today’s video, We are going to see the Before and After Cleaning services at home by Urban Clap. Check out the video and pls subscribe to my channel for more videos.

For Kitchen Cleaning – 1300
For Bathroom Cleaning – 1200 ( 2 bathrooms)

Check out my SA Jewellery & Crafts channel.
https://www.youtube.com/channel/UCyiy1eKwdx-vVMFrnUfSzPQ

Regards,
Saranya

Setting up Your Cleaning Company Structure Before Hiring for Management

Today Mike coaches Angie Emerson, owner of Angie My Cleaner on how to set up her cleaning company structure for management positions.

So many people start at the end when they realize “I am doing a bunch of work I don’t want to anymore, maybe if I throw a bunch of money at someone, they will do it for me.” You will have better luck starting at the beginning and planning out your cleaning company structure.

Mike explains an org chart and how to start breaking down jobs within your cleaning company.

When you first start out, your name is likely going to be in every box. As you grow, you will fill other people’s names in those boxes and promote yourself out of those boxes.

Listen in as Mike breaks down the 3 main categories of any business. Follow along and fill in your boxes!

KEY POINT: When you hire for all these positions you want to keep them separate

Usually someone who is good at accounting isn’t good at sales and marketing or managing people. Just like a good sales manager might not be the best with managing finances or day to day operations. It’s best to hire slow and fire fast. Don’t make the mistake of letting someone manage one or more of these positions poorly because you just don’t feel like doing it. They can do much more harm than good and cause you way more work in the long run.

Avoiding turnover and burnout

Have you ever hired someone who is amazing but then a few months or years down the road they are your worst employee?

The mistake that many owners make is they just hire someone, give them money and tell them it’s a huge mess that you don’t want to deal with anymore and to figure it out. That employees gets overwhelmed because they have no idea how to untangle a mess that you as the owner couldn’t even do and run away.

Find out how to use an org chart to properly plan your cleaning company structure.

RESOURCE ALERT: Canva offers a free Org chart builder, check it out! https://www.canva.com/graphs/organization-charts/

To recap the steps:

1 – Create an org chart
2-  Decide which piece of the pie you want to sub out
Step 3 – Make sure you have a profitable model

Within your business there are a couple different types of expenses. Costs of Goods Sold (COGS) and Overhead.

COGS are the things you need to spend money on to do the job. Cleaning Supplies and labor are COGS. You charge $100 to clean and it costs you $50 in materials and labor. But if you don’t do any jobs, these expenses go away.

Overhead -Recurring expenses you must pay regardless of your workload. These may be low when you start out since you probably have no office, no office manager, no cars, maybe a cell phone and some insurance. But these expenses stay the same whether or not you have a huge month or a slow month.

When you hire a manager that overhead goes up. The COGS never hurts you because it’s proportionate to the income you are getting as long as you are bidding the job right. That margin between your income and your COGS is your profit. When you hire an office manager, that cost comes out of your profit margin.

Make sure there’s enough margin in your business to pay for an office manger to take some of that headache off your plate.

Finally, be careful when you hire. Often times owners will want to promote a cleaner to a manger because they know them, they’re already there and it’s easy. But the skillset it takes to manage a group of cleaners, hire, train and encourage them is very different than the skillset it takes to clean. That doesn’t mean they don’t exist but it’s something to keep in mind.

Check out the last show http://www.growmycleaningcompany.com/how-to-sell-a-cleaning-business/

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Leave a comment below!! We want to know what you think and we do respond to all comments!

Cleaning company sales call script to seal the deal the first time.

💝 Read below for more information 💝
We help cleaning business get out of cleaning themselves and build a profitable cleaning business with my “Customer Magnet System”.

How to deal with a customer to know if they are buying on price. If you don’t attract quality customers you will end up with a load of customers that will expect you to clean their entire house in two hours and still complain about it.

You can download the audio file for this video below.

Do you want more customers for your cleaning business?
I have got a FREE gift for you! Just click on the link
https://www.thecleaningcoach.co.uk/p/more-customers to get yours. 😘

➜Remember to subscribe and get notifications for the next video:

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THIS SHOW WAS SPONSORED BY: Customer magnet System (http://bit.ly/customermagnetsystem)

If you want to see a difference in your cleaning business you need to train your staff how to clean act and present themselves!

It will improve your staff:
➜Consistency
➜Skill
➜Quality of the staff member
➜and cut down on staff retention!

➜Most cleaning companies struggle to find a good quality cleaner to help them grow their business. Watch the video to learn where I use to advertise and what I use to look for when I wanted better quality cleaners.

**If you have any question just leave a comment below. I will personally answer every question and if you have shared this video, please comment “SHARED” in the comment because I would personally like to thank you!**

➜If you are a cleaning business owner and you need some more advise or help head over to out Closed Facebook group and have your questions answered live.
https://www.facebook.com/groups/thecleaningcoach/

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DISCLAIMER:

During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show.