This is an interesting video on how to use DANGER in your janitorial, commercial cleaning advertising. Often when cleaning services use pictures in advertising they use cleaning type of pictures, or cleaning solutions, equipment, etc.
This is fine sometimes but every business is using the same 10-15 stock photos, even me sometimes ! A better way to get attention is to use danger to draw attention to an ad.
There is 3 things humans cannot look away from danger, food and sex. The first 2 are a good fit for our industry but the last one not so much.
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